Company
The Washington Post 

Role
+ Strategy
+ Interaction design
+ Art direction

Newsprint

My team launched a personalized year-in-review for The Washington Post — the first of it's kind at any news organization. Newsprint combined data-driven insights with journalist-curated recommendations to give subscribers a unique reflection on their reading habits. We designed an interactive experience that highlighted past engagement while introducing fresh content to drive deeper discovery.

Why Newsprint?

The Washington Post has few moments that show readers how much they engage with and benefit from their subscription. Without visibility into their reading habits, it's difficult to fully recognize their engagement or the breadth of content they consume. Newsprint helped reinforce that value by translating raw user data into meaningful insights to create a bespoke narrative for each reader. All while resurfacing impactful journalism, encouraging discovery, and making it easy to share.

The results

Newsprint received widespread engagement and positive reception, with over 200,000 signed-in visitors and strong completion rates throughout the interactive experience. More than half of users who saved stories in Newsprint hadn’t saved any articles in the past three months, showing that the feature successfully re-engaged readers. Additionally, Newsprint led to an increase in newsletter sign-ups, article saves, and social shares. The project gained organic press coverage from Nieman Lab, Capitol Communicator, and Media Post, and was recognized as a 2023 Webby Nominee for Best Practices. It also won second place in WAN-IFRA’s digital media awards for audience engagement strategy in the Americas.

Full case study available upon request